Is it the competition? The right people? Not enough working capital? Maybe it's a problem with focus, commitment, or trust. Is there uncertainty as to what the mission is?
Perhaps it has to do with some or all of the above.
After thinking about this I decided to make a list of reasons why some fall short in fulfilling their mission and how these barriers might be overcome.
The underlined concepts below are drawn from the book, Organizational Culture and Leadership, by Dr. Edgar Schein, with our commentary. Dr. Schein, an MIT professor emeritus and guest blogger on this site, is regarded by some as having written one of the more influential volumes on management.
From our book notes, here are seven possible barriers with counter measures for each:
Barrier No. 1
There is consensus on the core mission but the group does not share common goals.
In fact, those who make up what is now called a "team" can have widely divergent views when it comes to setting goals. The absence of commonality comes from different backgrounds, experience and world views.
Nothing new here.
The challenge for top management is melding these unique personalities and perspectives together to achieve a common purpose. Sharing deeply things of value is a distinct competitive advantage.
Barrier No. 2
The mission is often understood but not well articulated.
One of the duties of a leader is to explain things. Telling is easier but explaining requires a deeper understanding of the situation. Repeating a statement of mission does not necessarily mean that employees and others know what's inside since no message guarantees its own meaning.
The main ideas that cause a business to exist have to be periodically clarified and updated. Why? Circumstances change. The original and current contexts of the business are likely very different.
Employees tend to respond favorably when leaders and managers illustrate the mission in tangible ways. Nothing wrong with communicating values but knowing the desired outcomes is a benefit to all.
Behavior may be the clearest articulation of mission.
Barrier No. 3
The group does not have a common language and shared assumptions on the goals making it difficult to move from the abstract to the concrete realization of something.
Imagine the next time you're on a flight that the pilot and control tower are trying to communicate with each other at the same time using different languages and radio frequencies. A scary thought.
So it is with those in a business or nonprofit simultaneously communicating mixed messages on multiple channels. Another scary thought.
Communication, including feedback, is everything when it comes to accomplishing something worthwhile.
A carefully constructed list of internal and external assumptions can be worth their weight in gold. They are the basis of common understandings and should find their way into conversations and plans.
Barrier No. 4
Not understanding that mission and strategy can be rather timeless while goals must be formulated for what to do next year, next month and tomorrow.
Part of the problem may be an omission of goals altogether. There's talk about vision, mission, and strategy, but goals are nowhere to be found.
When properly set, the right goals complete the strategic puzzle. They provide high resolution to the mission and facilitate implementation, including accountability. Goals also make it possible to measure progress.
As Bill Gates recently wrote in the Wall Street Journal, "You can achieve incredible progress if you set a clear goal and find a measure that will drive progress toward that goal." The key is having a "feedback" loop.
Yet the real benefit in goal-setting, according to Dr. Schein, "is that the process often reveals unsolved issues or lack of consensus around deeper issues."
Barrier No. 5
Mixing strategy and goals since strategy concerns the evolution of the basic mission--while operational goals reflect short-run tactical survival issues.
Knowing the difference between strategy (set of options and use of available resources) and goals (desired results usually with a timeline) is essential for effective management decisions.
Taking time to know the proper relationship between strategy and different kinds of goals could be the difference between profit and loss--and the future of the business.
Barrier No. 6
Lack of clarity on the means by which goals will be met.
Goals need to be set and owned by those responsible for their achievement. They are also the ones to identify the best means of meeting a particular goal.
If a major goal is to be met someone has to take the lead in communicating the goal, how it was established, and why it's being put in place. Reaching this goal means what to the organization?
A clear goal, with credible leadership, improves the chances of departments pulling together to profitably make soap or software.
Meeting goals is a matter of personal responsibility, even in a team environment.
Barrier No. 7
Failing to agree on what indicators to pay primary attention to in order to decide how well the organization is doing and what corrective action, if any, needs to be taken.
Ever notice when staying in a hotel how the Kleenex tissue goes from white to beige with high usage? The color change is an indicator that the tissue supply is getting low. Housekeepers are trained to look for this and (hopefully) take steps to keep the box filled.
Does your company have in place agreed upon, and visible, indicators to measure progress and alert everyone to a potentially serious problem? Only a select list of indicators is of any practical use to management and staff.
The right indicators won't be full proof. But they can go a long way in maintaining health, avoiding or minimizing trouble, and determining a possible course of action if something arises.
Indicators are worthless if ignored.
That's a key finding from the investigation into the tragic launch of Space Shuttle Challenger on 28 January 1986 which killed all seven crew members. The vehicle exploded 73 seconds into the flight.
Warnings about a flaw in the O-ring seals from as far back as 1977, the primary cause of Challenger's structural failure, were ignored by some NASA managers, according to the Warren Commission report. The dangers of launching in cold temperatures (31 F/-1C) that fateful morning were also disregarded.
No matter the size, history, or success of an organization, there will be obstacles along the way. However, if the mission is that important, then finding the means to overcome one or all seven barriers listed above, should be a priority on your leadership agenda.
(C) Bredholt & Co.