In this role he is responsible for developing and achieving the Company’s overall vision, strategy, financial objectives and investment priorities. Mr. Freda is a member of the Company’s Board of Directors.
The company website says that "Mr. Freda was a key architect of the Company’s long-term strategic plan, which is focused on gaining market share in the global prestige beauty industry and generating sustainable, profitable growth."
Mr. Freda's Leadership Agenda:
- Prioritizing resources to the most promising opportunities
- Making further investments in consumer knowledge
- Driving innovation and creativity through products and services
- Expanding the Company’s distribution and geographic penetration
- Greater integration across the Company’s brands, regions and functions to create cost efficiencies and leverage scale
(C) 2011 Bredholt & Co.